When a flock of birds do not fly together they all fall short of their potential.
Selling real estate is very much like a team sport. Agents need to work together in order to make the deal successful. In addition, agents need to act as a buffer zone between the seller and buyer. If there were no real estate agents most deals would never workout due to the emotional strain and tension buyers and sellers are under.
“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” – Douglas Adams
A real estate agent’s integrity is tested throughout the entire process of a transaction. When times are bad, integrity is often disregarded. However, even when times are great integrity is thrown out the window with some real estate agents.
About half of people who get into real estate get out of real estate within the first year. Another large portion of the group are out of the business within 2 years.
It’s no surprise that becoming successful in the real estate business is a difficult task. I once heard that only 2 percent of people who sell real estate actually make a living at it. So what is the key to making a real estate business a success? Persistence? Hard work? Networking? Knowledge? Luck? Yes to all the above, but I personally feel that “Service” is the most important quality to look for in a real estate agent. Agents have to remember that you are not giving the buyer or seller tangible products to look at or use. You are simply providing a service to make the client’s transition as smooth as possible.
Wikipedia states: “A fiduciary duty is the highest standard of care at either equity or law. A fiduciary is expected to be extremely loyal to the person to whom he owes the duty (the “principal”): he must not put his personal interests before the duty, and must not profit from his position as a fiduciary, unless the principal consents.”
In real estate school, ALL agents learn that we have a fiduciary relationship with our buyers or sellers as soon as they become our client.
Imagine walking into your favorite clothing store and being greeted by a store salesman who offers to help you find some clothes. He informs you that he is the best salesman in the store and knows every item they have for sale. You may think okay, great, please show me around. However, he proceeds to tell you before you can enter the store and shop you must sign a 6 month contract with him. The contract states that you must buy clothes only through him and he will only show you clothing that meets your description of what you want. After signing the contract you realize the clothing style he thinks you want is not the style you are looking for at all. You try and explain what you really want, but discover he is not listening to your request. He then tells you he only works 3 days a week and you can only purchase clothes when he is there. You also find that he keeps trying to sell you on expensive high end clothes that you cannot afford. He is never at the store when you need him and his lack of communication is driving you crazy. Meanwhile, you meet a very nice, honest, hardworking salesman in the store who’s help you would much rather prefer, but you have to wait 5 more months before you can use anyone else due to the contract you signed.
This sounds pretty ridiculous for clothes shopping and no one would want to sign that contract. So, if you would not want to sign a contract with a clothing store person who is trying to sell you on a $40 dollar pair of jeans, why on earth would you sign a contract with a real estate agent you don’t know trying to sell you a $200,000 house?
Congratulations to our agent Charlie Mather on being voted “Best Real Estate Agent” again! And thank you to all of those who voted for him or one of our other amazing agents, as well as the company! Maybe next year The Mather Co. can win best real estate agency!?